Hana Moriwaki
Web Designer & Planner
Based in Tokyo
Haruki Coffee
Web Design & Development
Overview
Haruki Coffee needed a digital home that felt as warm and intentional as walking into their Kyoto roastery. The brief was clear: let the coffee and the craft speak, keep everything else quiet.
Challenge
The previous site was template-based and failed to communicate the care behind every roast. The client wanted something that felt handmade — not generic, not flashy — just honest and warm.
Approach
We started with the color of roasted beans and built outward. Earthy tones, natural textures in the background, generous whitespace to let each section breathe. The CMS was set up so the team could update seasonal menus and origin stories without touching code.